Travel Agents Gearing up for Summer Sales

An increasing number of European travel agents saydestinations over the Easter break - a record 2.4
they're beginning to see the start of a pick-up inmillion people. That number is substantially ahead of
sales for summer holidays. Tui, Europe's largest tourthe figure for the same period last year, at 2.2 million
operator, has announced that its revenues frompassengers.
tourism are expected to increase this year fromOverall, however, although the number of people
14.1bn Euros to 15bn Euros. It said it expected thebooking traditional package holidays has increased
market to grow by between 3 and 5%. Tui believedover the last ten years, they make up smaller
sales in its three major markets - the UK, France andproportion of the total holiday market. And packages
Germany - would increase this summer, particularlyhave in fact declined this year for the third year
after the FIFA World Cup, to be held in Germany inrunning. Across the board, bookings for packages are
June.down five per cent over the year, though it's
Some travel companies are suggesting prices forbelieved this figure is more than offset by the
destinations other than Germany in June mightnumber of people who are constructing their own
actually be lower than last year - precisely because'DIY' holidays - buying flights and accommodation
of the World Cup. Tour operators generally dislikeseparately, particularly in Spain.
global events such as the Olympics and World CupA spokesperson for Thomson said, "Spain is doing
because a higher number of people prefer to spendvery well, but that is largely because we are putting
their time at home.more no-frills flights on. You can fly from Gatwick to
Manny Fontenla-Novoa, the Chief Executive ofAlicante for £30, and a lot of people are
Thomas Cook, said he believed the Easternbuying their own accommodation to go with that."
Mediterranean would be his company's holidayAs for the hottest destinations this year - not those
hotspot this summer. "Over the past two years,with the highest number of visitors, but those with
Spain has had a declining number of visitors from thesomething a little different to offer, ask ABTA and
UK. We thought this was to do with Spanish hoteliersthey say: Brazil.
putting up their rates, which made Greece andA spokesman said: "A number of major tour
Turkey look cheap by comparison.operators have put on direct charter flights to
"Now the Spanish have dropped their hotel prices, soNorthern Brazil. The country has so much going for it,
it's back in favour. Sales of holidays to Majorca are 5including a rich and vibrant cultural heritage, amazing
per cent up, for example, so we think Greece isbeaches, and the biggest rain forests and rivers in
where the bargains will be," he said.the world. Your money will also go far and who
ABTA, the Association of British Travel Agents,knows, you may even get to see the world's best
announced in April it expected record numbers offootballers play.
travellers to head off to European and worldwide