| You may remember Bjorn Borg as the famous | | | | use techniques that worked for him. Unintentionally, |
| Wimbledon legend. Born in Stockholm, Sweden, in | | | | he was setting fashion standards. If he wore a |
| 1956, he was the youngest player to have so much | | | | headband to keep the sweat off his face and his hair |
| success in the sport of tennis. His first win came at | | | | off his neck, it soon became the thing to do and you |
| the ripe age of 17. He quickly turned into a | | | | would see people everywhere wearing headbands. |
| heartthrob and mesmerized fans with his calm, | | | | A New Calling |
| reserved, and charismatic personality, which also | | | | Borg used this popularity to his advantage by |
| enabled him to make money from publicity events. | | | | introducing his own line of clothing. He uses his own |
| Setting a Winning Record | | | | unique style to create clothes to appeal to his fans. |
| Borg is a former number-one tennis player who won | | | | To push sales of his clothing line further, he would |
| five Wimbledons in a row (1976-1980) and six French | | | | only wear clothes with his name on the label. |
| Opens. He won 11 Grand Slam singles and was the | | | | Borg's Family Life |
| youngest tennis player to win the Davis Cup match, | | | | Borg dreamed of a family life he could never have. |
| the Italian Open, and the French Open. He was the | | | | He married and divorced twice, leaving him in financial |
| only player to win the French Open and Wimbledon in | | | | trouble. Each ex-wife walked out of the marriage |
| the same year, and his record remains unshattered | | | | with a house. Each of them also gave him children, |
| to this day. The only thing he couldn't seem to win | | | | but he was never able to fully enjoy them as he |
| was the U.S. Open, despite numerous tries. | | | | wanted to. The media and other groups gave them a |
| Knowing When to Quit | | | | hard time over the years, and he rarely sees them |
| Borg was a player of strength and endurance. After | | | | anymore. |
| nine years on the tennis scene, Borg threw in the | | | | The Rise and Fall of an Empire |
| towel. Being defeated by John McEnroe in the 1981 | | | | When he dreamed of his family, he bought a large |
| final was enough to send him packing. He left when | | | | piece of property in Mallorca, Spain. It was eight |
| he was still at the top of his game, and one loss | | | | spots that he bought and transformed into a small |
| shouldn't have affected that. But this wasnn't the last | | | | community for himself, his family, security guards, |
| time the public would see Bjorn Borg. He later | | | | and guests. He restored an old section and built up |
| returned to the tennis scene for a brief stint in 1991 | | | | around it until he had the stone villa just the way he |
| only to found out that he could not compete with | | | | wanted it, including farm animals, stables, a pool a |
| the new players and their graphite rackets. He was | | | | spa, a sauna, a fitness room, and tennis courts. |
| still fond of using his famous wood racket. | | | | Now that his dream of the perfect family life has |
| Borg Became a Trend-Setter | | | | been shattered, he is ready to sell the property and |
| Borg had an unusual style about him, both on the | | | | downsize to a smaller house in Mallorca. |
| court and off. He wasn't afraid to do his own thing or | | | | |