| You will have to design an email for each individual | | | | and the way it is operated. You should always have |
| type of response, including the fields that need to be | | | | a follow-up email. Whether the original email was sent |
| included. Examples of responsive emails used in an | | | | in response to a request for information, an order or |
| internet business include the response to an enquiry. | | | | was a notification of dispatch, you should always |
| A general enquiry should simply thank the person for | | | | follow it up. Ask if the customer received all the |
| making the enquiry and inform them that the matter | | | | information they required, or if the received the |
| will be attended to within 24 hours. Specific enquiries | | | | order in full. In the case of an invoice, you can ask if |
| can be handled in the same way, though if the | | | | the customer was happy with the product and even |
| information required can be sent by email, it could be | | | | remind them of your fantastic extended warranty |
| initiated by the person making the enquiry clicking a | | | | offer. The customer can be emailed on a regular |
| box and filling in a form on your website. This would | | | | basis with information about new products related to |
| tell the autoresponder what email to send, such as | | | | their purchase. 'Regularly' could mean three monthly |
| information and prices on Spanish holidays, and the | | | | or even annually, as long as you are keeping in touch. |
| name and email address to send it to. | | | | Don't be one of those people who lose customers |
| An email sent in response to an order would include | | | | and business because they do not know how to |
| the order confirmation plus other details such as | | | | write a responsive email. Proper email marketing by |
| items ordered, prices, delivery and order number. All | | | | autoresponder is easy to get right if you remember |
| of these would be made available from the order | | | | that it has only two purposes: to provide your |
| form you designed, and the order number would be | | | | customers and prospects with information and to |
| generated automatically by your software. | | | | make them aware of the fact that they are |
| You know what emails are required for your business | | | | important to you and not taken for granted. |