| WHAT IS ADSENSE AND HOW CAN I MAKE MONEY | | | | This enables them to track the performance of the |
| FROM IT? | | | | ads on your site. You simply paste this code into the |
| Before looking at AdSense, I feel that it is necessary | | | | html of your website. |
| to give a brief description of pay per click advertising. | | | | Then, when someone views your site, the JavaScript |
| The biggest and most powerful ppc system is called | | | | automatically fetches ads from the Google server |
| Google AdWords. | | | | and places them on your page. Google does this with |
| AdWords | | | | its advanced content recognition technology. This |
| You will have seen AdWords in action before. They | | | | technology is so clever, that it knows which country |
| are those little text ads that appear down the right | | | | you are viewing a site from. It then places country |
| hand side of Googles search results. They are | | | | specific ads accordingly. For example, if you had a |
| an amazingly powerful method of advertising. The | | | | site about fly-fishing, people viewing your site in |
| ads you see are 100% related to the keywords that | | | | Australia would see ads for Australian fishing tackle |
| you type into a search. This means, that as an | | | | retailers, and in the USA people would see ads for |
| AdWords advertiser you are capable of displaying | | | | American retailers. |
| your ads in front of an audience that is already | | | | When someone clicks on one of your ads, Google |
| interested in your products or services. Never before | | | | charges the advertiser. Google then takes a cut of |
| have businesses been able to conduct their | | | | the money and gives the rest to you. Although |
| advertising in such a highly targeted manner. | | | | Google wont disclose any details about their |
| If your internet company rented holiday properties in | | | | payout ratio, it is rumored that they take 32% and |
| Spain for example, you could set up your AdWords | | | | you get 68%. |
| ads to appear ONLY when someone typed in | | | | Before you start thinking: why dont I just |
| keywords like Spanish, Spain, holiday, rental, | | | | click on my ads all day long and make loads of |
| villas, apartments, properties etc. | | | | money? Google has thought of this and takes click |
| Of course, this all comes at a price. As an advertiser, | | | | fraud very seriously. They want their advertising |
| you have to pay Google every time somebody clicks | | | | system to work. They can tell if you have been |
| on one of your ads. Not knowing how to cost their | | | | committing click fraud and will bar you from AdSense |
| system, the geniuses at Google came up with the | | | | FOR EVER! |
| idea of letting their advertisers bid against each other | | | | Making serious money |
| for the value of their chosen keywords. | | | | 99% of AdSense users make next to nothing. They |
| This means, that if I wanted my ad to be displayed | | | | stick the code onto their website and sit back. When |
| the most often when someone types the key | | | | the money doesnt appear they think the |
| phrase Spanish holidays into Google, I | | | | system is useless. This is good for us, because those |
| would have to out bid the advertiser who currently | | | | in the know can make extraordinary amounts of |
| comes top of the list for this key phrase. | | | | legitimate, Google approved money. |
| The Internet has matured as a result of ppc | | | | The key lies in finding a niche market and |
| advertising. The embarrassing days of the Dot Coms | | | | creating a content rich, topical site within this market. |
| are well and truly behind us. The value of online | | | | You then fill the content of your site with high paying |
| businesses can now be measured because ppc | | | | keywords. |
| advertising is a dynamic system that reflects | | | | Next, through good search engine |
| real-world supply and demand. | | | | optimization and advanced inbound linking strategies, |
| With ppc advertising, Google has enabled small online | | | | you build a high and constant flow of traffic to your |
| businesses to flourish, whilst making tens of billions | | | | site. |
| for themselves. | | | | Then, only after you have taken steps one |
| AdSense | | | | and two, do you place the AdSense code into your |
| With their follow up program AdSense, Google | | | | site. You add the JavaScript whilst employing certain |
| created an opportunity for everybody to get a share | | | | techniques that make the ads look more attractive. |
| in this lucrative market. | | | | This will encourage more of your websites |
| AdSense is an extension of the AdWords program | | | | visitors to click on the ads. |
| that allows any website owner to place AdWords | | | | This strategy, coupled with careful tracking of ad |
| ads on their site. However, the difference in this | | | | performance, will guarantee that you are making |
| system lies in the fact that the ads displayed come | | | | serious amounts of money with Google AdSense. |
| not from search phrases, but from the content of | | | | If you want to be amongst the 1% of high earners |
| your site. | | | | make sure that you follow The AdSense Mint course |
| As an AdSense user, Google gives you a piece of | | | | step-by-step! |
| JavaScript that has your unique id embedded within it. | | | | |