Digital Sales Optimization: boost sales with enhanced digital document delivery

A critical part of any sales process involves providingThey allow you to send one email with all files
potential customers with information about what oneattached (up to 5Gb) saving time and also projecting
is selling. In the past this would have occurred eithera more professional image than multiple emails.
face-to-face in meetings with printed brochures andFurthermore, it is possible for senders to track who
leaflets being shared or via telephone with literaturehas downloaded which files and when, which is a
being put in the mail.valuable tool for salespeople when establishing quality
However sales professionals are increasinglyprospects.
conducting their business digitally, with relevantSo what is this solution?  Tonsho
information, including proposals, case studies, videoTonsho is a large file sending service that can be
demos, white papers and contracts being emailed toused either online or in Outlook (standalone or as part
and from customers and prospects.  Customers andof Exchange integration). The sender writes an email
prospects can't be relied on to find this informationas normal, attaches their files and hits send. Tonsho
on company websites and moreover they prefer thethen removes the attached files, places them on
personal touch, so direct delivery of information istheir secure servers and the recipient(s) receive the
vital. As a result, email systems are being put underoriginal message with a link to download the files. On
considerable strain coping with such large volumes ofclicking the link, the recipient is taken to a download
email attachments.page which can be optionally password protected.
Email was never designed to be a method for sharingThis page can be branded up with your company
files, let alone to send large files. Most email serverslogo and shows thumbnails for the files. Recipients
have an attachment limit of between 10 and 25Mb,have the option of downloading all files at once, or
although it is often the case that businesses using anone by one. Files are stored on the site for 6 months
Exchange server have limits nearer the 2Mb mark.meaning that customers can return and download
Even if you can send all of your files through youragain at a later date if necessary. You can fully track
server you cannot guarantee that your recipient'swhich files have been downloaded, by whom and
server will be able to handle the files and your emailwhen, meaning that follow up emails and telephone
may be bounced back as undeliverable, or worse still,calls can be timely and optimised depending on which
simply lost in cyberspace. For a sales professional thisfiles have been downloaded and by whom.
is simply disastrous.Tonsho is suitable for all sales professionals, offering
As there are often multiple documents needing to beindividual professional and business accounts or
sent, to get round such email limitations, sales peoplemultiple user Enterprise accounts. It can be integrated
will often have to resort to sending multiple emailsinto Exchange servers or can be used via their
with individual files attached in each. However, if onewebsite.
file is larger than standard attachment size limits thenIn a time when sales processes are increasingly
they run the risk of the file not going through or notdigital, it is pivotal that sales professionals have the
being received at the other end. To guaranteebest digital tools at their disposal if they are to beat
delivery, they often have to resort to timely andthe competition and boost sales. Using the award
costly postal or courier services instead.nominated Tonsho service to send large email
However, one company has come up with a muchattachments would be an easy step to take for any
simpler, quicker and more affordable solution that hassalesperson wishing to optimise their sales processes
all the convenience of email, without the limitations.and performance.